Living Divani @ Saatchi Gallery for I-MADE
Living Divani takes part in the inaugural edition of I-MADE (Italian Manufacture, Art and Design Exhibition), “a platform in London that brings together, and celebrates, the very best of Italian design, proudly showcasing the design culture and heritage that Italy is known for in a city that has such a strong design culture of its own" as described by Elena Foschi, director of I-MADE. Set up for the London Design Festival in the exclusive location of the Saatchi Gallery in London, in the heart of Chelsea, the exhibition, curated by Giulio Cappellini, offers an overview of innovation and craftsmanship of Made in Italy through the presence of some of the most famous companies of Italian design and manufacturing. " I-MADE explores not only beautiful, but functional and innovative designs that have shaped the Italian manufacturing landscape and continue to influence design on a global level", Giulio Cappellini - curator and art director of I-MADE. The first exhibition in London dedicated to Italian design with three exhibition floors with artistically curated installations where each product becomes an art object, in which the special project 'Take a Seat' stands out as a tribute to the Italian brands that made history in the design of seats. Among them Living Divani, a company from Anzano del Parco (Como) founded in 1969 by Renata Pozzoli and Luigi Bestetti, which is celebrating its 50th anniversary and 30 years of collaboration with Piero Lissoni as Art Director. Renowned for the immediately recognizable, pure and clear image of its upholstery and accessories, it takes part in this satellite exhibition with two pieces: the timeless Frog and the ethereal Family Chair.
ph. Massimiliano Polles