Living Divani Novelties 2021 @ Headquarters

Living Divani Novelties 2021 @ Headquarters
On the occasion of Milan Design City, Living Divani expands and enriches its Headquarters with functional spaces aimed at the same time, at revealing, through new interpretations, its spirit and the soul of its collection.
Within the industrial architecture belonging to the latest expansion acquired in 2019, the brand decides to give life to a new area with the aim of welcoming visitors in a convivial space furnished with some of the Living Divani proposals, born for residential spaces but suitable also to complete the contract and hospitality environments with elegance and versatility.
An extraordinary gallery of pictures is displayed on the wall, revealing the identity of the brand, in a visual and dynamic continuum, through historical press campaigns, unique shoots and product details, as well as some creative images of the most representative pieces developed over the years.
The development of this further extension continues with the new Exhibition Space intended for the permanent exhibition of The Uncollected Collection, the series of limited edition pieces between art and design, designed by Piero Lissoni to celebrate the 30th anniversary of his Art Direction. The space is inaugurated with the temporary presentation of the Living Divani Indoor & Outdoor 2021 collection: a volume in which the atmosphere is "punctuated" by the contrast between the rhythmical presence of the beams and a luminous neon sculpture, which projects into a timeless dimension, absorbing energy and tensions to tell the pure elegance, absolute beauty and sense of freedom of the brand. The Exhibition Space is a universe of posed shapes and impeccable proportions, where indoor and outdoor meet and merge in a harmonious unicum sharing the same language, made up of fluid volumes, simplified silhouettes and impeccable proportions.

ph. Giorgio Possenti