Living Divani @ High Street Italia in Seoul
Innen, Living Divani’s Korean dealer based in Seoul, is promoting made in Italy products taking part in the High Street Italia event organised by ITA Italian Trade Agency.
Created with the aim of presenting and sponsoring Italian savoir faire and lifestyle, this initiative, running from March 25th to 31st at the Hyundai Department Store, features events, activities and pop-up stores where visitors can admire and purchase design, fashion and food products from the most famous brands.
Innen designed the layout of its pop-up store focusing on Living Divani and showing a selection of the brand's collection. The Extrasoft sofa and Frog armchair, bestseller icons designed by Piero Lissoni, can't be missed, accompanied by accessories such as the Ceiba coat hanger, the Grek coffee table and Jelly armchairs. The space also includes a night area featuring the Avalon bed, to complete the idea of a "Living Divani world", expression of a flexible and practical way of relaxing and a concept of personalization, seen as the ultimate tailor-made comfort which, over the years, has become an essential value for the Company.