With their silhouette and delicate appearance, Family Chair customize the communication Campaign of Casaidea, the 39th edition of the furnishing exhibition that will take place in the New Fair of Rome, April 20th to 28th 2013.
This collection of chairs, with extraordinary magnified optical effect, designed by the Japanese architect Junya Ishigami, were selected for the advertising campaign of the event as a result of the " Chairs Champions League " competition promoted by Casa&Design, La Repubblica website, which has decreed Family Chair winner after an on-line contest lasted 6 months against 20 other design icons.
As two stylized models, Family Chair appear in the advertising hoardings of the event that since January papered the capital, the website and all the communication related to the event.